Increasing Your Website's Convertability
Your website's visitor to customer conversion rate can be continually increased and your profits along with it. Before this can be achieved a reporting system needs to be put in place that fully analyses all your website visitors' behaviours.
In a nutshell, Backbone Solutions sets up this reporting system for you, analyses all your visitor data and metrics, then provides you with specific advice on how to improve the areas of your site that are not working well for you. This is an ongoing cycle, as after the changes are implemented your site will be fully analysed again and other ineffective areas will be targeted for improvements.
The first and obvious metric is, "what percentage of visitors are leaving from your homepage without ever clicking deeper into your site?" Most people are amazed at the small changes that can often be made that drastically decrease this loss.
Often simple things like the layout of the page, colour scheme and size of text, can increase your visitor retention rate by 25% or more - these are basic changes that can be made in less than an hour but you'll reap the benefits everyday onwards.
As you can imagine, the ongoing analysis and improvement of your entire website can have dramatic effects on your website's convertability and therefore upon your bottom line.
Contact us now for more information and a quote for substantially increasing your visitor retention and visitor conversion rates.
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Last Updated : 19th Mar 2008
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