View From The Office

This month we had a client call wanting to convert more from her website. So far together we had addressed the problem of search engine rankings to increase visibility and visitor numbers to the site.

But to us it was obvious why despite the traffic, the site was not converting sales. The subject matter of the site was clear, but how to get to the information you required as a surfer was not, nor the way to enquire even when that information had been found.

Did you know that, in research conducted in the U.S., when a selection of surfers were sat in a room of computers, GIVEN money to surf and purchase what THEY wanted from the web, even then 70% of websites failed to secure a purchase!

So you have visitors to your site but they aren't converting to sales or enquiries? What do you do?

Firstly, panic, your livelihood is at stake. Secondly, check out our services regarding website conversion strategies - we can solve this for you. We have the expertise and track record.

But as a few pointers for your information, you'll need to:

Make sure you have a site which is attractive to the visitor. It needs as many useful and informative pages as possible for the visitor, actually about what you do, relevant information about your services, products etc.

Look from outside the box. Often we get so involved in the way we organise our business, we can't see the wood from the trees. We can't see that a user doesn't care if we have 4 packages, Bronze, Sliver Gold and Platinum, the surfer wants their questions answering the way they see your website.

Get a view of your website from someone else and be prepared to listen constructively to their critism. And get as many people's views as possible, don't just rely on your partner!

When you have their advice, you might see what problems a customer might face. Give a friend a task - one not involved in your business. If they had come to your site looking for what you sell, would they have easily found they information they sought and been called to action to enquire or purchase?

Nevertheless, if you have no time and time is money to your business, our marketing strategists' posses the experience, flair, determination and imagination to ensure your business on the internet generates the traffic through your site to capture the sale. This is our specialism, to understand your business, and to create 'calls to action' in the right place for maximum website return.

It costs nothing to talk, it costs little to change an unseen website into a major asset, so email or phone us now on 0845 057 3371.