Search Engine Marketing - Persuasion Paths

What is a persuasion path?

A persuasion path is a trail that you entice your website visitors to follow. You have just clicked onto this page, you were enticed to do that because you are interested in finding out more about persuasion paths and how they can convert more of your website visitors into customers or sales enquiries.

It's a perfectly natural process to follow up on what is of interest and could be of use to you.

By clicking onto this page you have performed a mini-conversion. A mini-conversion is when a website visitor becomes interested in a trail and follows it to find out more - just like you are doing now.

Persuasion paths can be set up on your website too. Each time your website visitor performs a mini-conversion they are a step closer to performing the macro-conversion of purchasing your products/services or contacting you. You no longer have to waste your hard earned visitors through a leaky website.

Why not perform your macro-conversion now by contacting us and finding out how we can substantially increase the number of macro-conversions on your website. You'll be surprised at how quickly and how dramatically this can affect your bottom line.

Knowing which of your website's trails are being followed and which aren't is central to Convertibility SEM because it enables testing and re-testing to in order to continually increase your website's convertibility. You need to know which mini-conversions are being acted upon and are leading to macro-conversions and which aren't.

We are currently offering you a free initial consultation on how to increase your website's revenue through Convertibility SEM. Why not contact us to book your consultation now .