Internet and Search Engines Explained

The major Search Engines for the UK market

Google.
The number 1 major provider of searches in the UK.
Yahoo.
Used to be number 1. Now number 2 in Google's shadow
MSN.
Microsoft's own search engine. Important, especially as Bill Gates is now looking to challenge Google and is putting money behind this Search Engine

The above three are the "big boys" of the true search engines. All feature "natural listings" - the search results generated by each search engine's own software. All three of the above also feature "Featured" advertised links, commonly known as "Pay Per Click", and more superficially in Google's case, "Adwords".

BackboneSolutions Search Engine Optimisation offers guaranteed placements in the natural rankings of Google, MSN & Yahoo only. We do not use advertising for clients for our Search Engine Optimisation service. For an advanced Pay-per-click or Google Adwords service based around creating maximum conversion from your website with minimum cost, take out our Pay per Click service guaranteeing the best return on investment for your site.

The Rest

Other search engines that feature in the UK market provide a minor share of all searches done, and include AltaVista, Hotbot, AlltheWeb, Overture, Lycos, Tiscali, DMOZ and Espotting & Ask Jeeves

Of this group, Ask Jeeves is possibly the most well-used and well-known, but, MSN, Google, Yahoo (all independent of one another) rule most of the UK market share along with Wanadoo, formally Freeserve and now owned by Orange.

However you choose to promote your website, there are no short cuts to optimising. We take no short cuts in providing your service and you shouldn't either should you choose to optimise your site yourself. Why not email or phone us now on 0845 057 3371 to see what we can do for you.